Approximately 63 % of users between the ages of 18 and 34 watch live streams daily. A recent report indicates that it has surpassed Twitter and YouTube as the most popular platform for live streaming. Currently, live video is becoming part of the marketing strategy. The trend of live video is not going away anytime soon. The views for Facebook live videos also increased by 50% between February and March 2020 in the US. The engagement rate is higher than a regular video.

According to the report, live videos attracted 28.239 comments last year. In terms of comments, the live video received more comments than other formats of content. Since the release, Facebook has shown remarkable statistics.Ĥ5% of live video viewers are willing to pay for exclusive live video content. To keep up with the trend and embrace more users, Facebook introduced a live video feature in 2016. On average, adults in the US spend six hours a day watching videos.

Furthermore, attaching a video to an email can increase the click-through rate by up to 300%.

82% of users would rather watch a live video than read social media posts or a blog. Video is bathing in the attention of the public.

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