If it’s a keyword all your competitors are going after then that’s a strong indication you should be too.įor more guidance, enter your own web address and receive SpyFu’s AdWord’s Advisor Report, giving you a list of top keywords you should be buying.įinally, you can use SpyFu to see your competitors’ backlinks (external websites linking to your competitor’s URL). You can also look at an individual keyword and see everybody that’s ever advertised on that keyword.

See how they started their AdWords campaign and how they optimised their copy and keyword groups over time to increase conversion rates – SpyFu has data going back 10-years. Simply enter your competitor’s URL into SpyFu and you can see every Google AdWords keyword they’ve ever bidded on (and how much they’ve spent). Once you have that valuable data you can put together an intelligence-backed marketing strategy that will help your event take a slice of the pie. Utilise these 5 competitive research tools to discover insights such as what keywords rival events are using, your competitors’ ad budgets and how much traffic they’re clocking up. You might be surprised by the amount of information you can gather about rival events using perfectly legal, and often free-to-try, tools. Would you like to know how your competitors are winning attendees and driving ticket sales online?

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